As the word implies, Geodemographics is a form of market segmentation that combines geography with demographics and gives you demographic statistics sorted by Zip Code. Geodemographics sort neighborhoods by their:
- Ethnicity
- Housing Style
- Income Level
- Educational Level
- (etc)
Geodemopraphic Websites
1. PRIZM
2. Claritas
These are a couple of websites that provide geodemographical statistics. They both have some very interesting stuff and I recommend checking them out. Along with a Demographic, Cohort and Psychographic analysis (featured below), Geodemographics can greatly enhance the effectiveness of your marketing plan.
Related Media Production Resources
More Media Production Tips and Resources
0 comments:
Post a Comment